The Whole “Brand” Picture
Suppose your product is sustainable. That is, your product may be 100% organic, natural, holistic, fair trade, recycled, compostable, or embodies some über-sustainable attribute. And, your sustainable product is perfectly designed for the needs of a … Read More
Buyers Guide to Sustainable Paper Packaging
As a companion to the Buyers Checklist for Adhesive Labels, here is a quick and easy-to-use checklist for sustainable paper packaging. Use this concise guide when sustainable or eco-friendly packaging is important.
What is Sustainable Packaging?
Let’s first start with one definition of sustainable packaging. Packaging which significantly contributes toward people, planet and profit is sustainable packaging. This Triple Bottom Line (3BL) standard is the basis for measuring the sustainability of packaging as well as all other products and services.
Greenwashing is the opposite of sustainable packaging. For example, greenwashing is when packaging is manipulated to appear eco-friendly … Read More