Category Archives: Fun Tips

Mar192014

Buyers Guide to Sustainable Paper Packaging

As a companion to the Buyers Checklist for Adhesive Labels, here is a quick and easy-to-use checklist for sustainable paper packaging.  Use this concise guide when sustainable or eco-friendly packaging is important.

What is Sustainable Packaging?

Let’s first start with one definition of sustainable packaging.  Packaging which significantly contributes toward people, planet and profit is sustainable packaging.  This Triple Bottom Line (3BL) standard is the basis for measuring the sustainability of packaging as well as all other products and services.

Greenwashing is the opposite of sustainable packaging.  For example, greenwashing is when packaging is manipulated to appear eco-friendly … Read More

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Feb212014

How to Create an Irresistible Sustainable Brand

The Whole “Brand” Picture

Suppose your product is sustainable.  That is, your product may be 100% organic, natural, holistic, fair trade, recycled, compostable, or embodies some über-sustainable attribute.  And, your sustainable product is perfectly designed for the needs of a … Read More

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Nov62013

Top 3 Trends in Sustainable Packaging to Watch in 2014

#1 Fair Trade Packaging

Fair trade continues to gain momentum and the adoption of fair trade practices will accelerate throughout 2014.  Most recently, Patagonia announced they’ll be one of the first major outdoor-clothing companies to offer Fair Trade Certified™ apparel … Read More

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Oct112013

A Buyer Checklist for Sustainable Adhesive Labels

Avery Eco-Friendly Mailing Labels

Q:  Are 100% Recycled Paper Labels Really Eco-Friendly?

I received a call from a person asking whether 100% recycled paper or Kraft paper labels were the better eco-option for their adhesive labels.  The answer was “No”.

For many it may … Read More

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