Top 3 Value Drivers of Sustainable Packaging
• Authenticity. Our experience proves that consumers interested in sustainable products do their research. And, it’s becoming increasingly easier for anyone to sniff out a greenwasher, a fake. Every packaging company is on the green bandwagon now. Be sure to demonstrate your sustainable position in everything you do, including packaging.
• Reliability. Be sure to choose sustainable packaging which performs at the same or better levels